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Field name | Value |
---|---|
Title | A proposal for a psychologically orientated market survey on dentifrice |
Box Number | 71 |
Report Number | 1533A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Proposal |
Industry | Personal Products |
Commissioned by | Unilever, Ltd. |
Conducted by | Ernest Dichter Associates, Inc. |
Place | London, UK |
Company | Go to Business Biographies |
Brand | Gibbs |
Method | Interview |
Keywords | Go to Glossary |
Language | English |
Document linked to |
A proposal for a motivational research study on the motivations of dentifrice purchase |