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Field name | Value |
---|---|
Title | Zwischenbericht von den ersten Ergebnissen der Motiv- und Image Studie über die C & A Brenninkmeyer-Geschäfte in Deutschland |
Box Number | 87 |
Report Number | 1962B |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Clothing and Accessories |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | C&A |
Method | Interview; Test |
Keywords | Go to Glossary |
Language | German |
Document linked to |
Vorschlag zu einer Werbetest-Untersuchung der Anzeigen- Konzeption 1966 des Hauses C+A Brenninkmeyer, bzw. zu einer Motivstudie über das Problem der "angebotslosen" Werbekonzeption Vorschlag zu einer Motivstudie fur C+A Brenninkmeyer in Essen Bericht zu einer Motiv- und Imagestudie über die Situation von C & A Brenninkmeyer in Essen A motivational research study on the image of C & A Modes |