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Field name | Value |
---|---|
Title | "Soxology" - a strategy for stimulating sock sales |
Box Number | 87 |
Report Number | 1963D |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Supporting Material |
Industry | Clothing and Accessories |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | DuPont |
Method | Interview |
Keywords | Go to Glossary |
Language | English |
Additional information | Speech by Dr. Ernest Dichter, Southern Pines, North Carolina, December 2, 1966. |
Document linked to |
A proposal for a motivational research study of the men's hosiery market |