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Field name | Value |
---|---|
Title | Proposal: a motivational study of the factors which influence the purchase and non-purchase of "all pure wool" products among women |
Box Number | 89 |
Report Number | 2011A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Proposal |
Industry | Clothing and Accessories |
Commissioned by | International Wool Secretariat |
Conducted by | Ernest Dichter International Institute for Motivational Research |
Place | London, UK |
Company | Go to Business Biographies |
Brand | Woolmark |
Method | Interview; Questionnaire |
Keywords | Go to Glossary |
Language | English |
Document linked to |
The wool gap - a psychological study of women's attitudes towards wool |