The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk
If you believe you should have access to this document, click here to Login.
Field name | Value |
---|---|
Title | Vorschlag zu einer Motivstudie bei Nassrasierern und zu einer Imagestudie über Wilkinson und Gillette |
Box Number | 99 |
Report Number | 2250A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Proposal |
Industry | Personal Products |
Commissioned by | Wilkinson Sword |
Conducted by | Ernest Dichter International Institute for Motivational Research |
Place | Zurich, Switzerland |
Company | Go to Business Biographies |
Brand | Wilkinson Sword; Gillette |
Method | Interview; Test |
Keywords | Go to Glossary |
Language | German |
Document linked to |
Bericht zu einer Motiv- und Marketingstudie zur Position der Marken Wilkinson und Gillette |