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Field name | Value |
---|---|
Title | Vorschlag für eine motivpsychologische Marktstudie |
Box Number | 102 |
Report Number | 2320A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Proposal |
Industry | Clothing and Accessories |
Commissioned by | Schiesser AG |
Conducted by | Ernest Dichter International Institute for Motivational Research |
Place | Munich, Germany |
Company | Go to Business Biographies |
Brand | Schiesser |
Method | Interview; Test |
Keywords | Go to Glossary |
Language | German |
Document linked to |
Motivpsychologisch Marktstudie über die Grundeinstellung der deutschen Frau gegenüber Miederteilen und Unterwäsche |