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| Field name | Value |
|---|---|
| Title | Increasing GEICO's share of the market in the 1970's - a proposal for a motivation study |
| Box Number | 102 |
| Report Number | 2337A |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Proposal |
| Industry | Financial Services |
| Commissioned by | Government Employees Insurance Company |
| Conducted by | Institute for Motivational Research, Inc. |
| Place | Croton-on-Hudson, New York |
| Company | Go to Business Biographies |
| Method | Interview; Test |
| Keywords | Go to Glossary |
| Language | English |