Kreatives Memorandum über Fürst von Metternich Sekt und seine Möglichkeiten in der U.S - Market Research and American Business, 1935-1965

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Field name	Value
Title	Kreatives Memorandum über Fürst von Metternich Sekt und seine Möglichkeiten in der U.S
Box Number	122
Report Number	2903
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1979 Find out more about this year
Document Type	Memorandum
Industry	Food and Drink
Commissioned by	Söhnlein Rheingold
Conducted by	Ernest Dichter
Place	Croton-on-Hudson, New York
Company	Söhnlein Rheingold Go to Business Biographies
Method	Interview; Test
Keywords	wine, beverage, alcohol, consumer trend, price, pricing, buyer motivation, corporate image, brand choice, buying habits Go to Glossary
Language	German; English