Letter proposal for attitudinal questions to discriminate types of tampon users - Market Research and American Business, 1935-1965

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Field name	Value
Title	Letter proposal for attitudinal questions to discriminate types of tampon users
Box Number	117
Report Number	2731A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1973 Find out more about this year
Document Type	Memorandum; Proposal
Industry	Personal Products
Commissioned by	Johnson & Johnson
Conducted by	The Dichter Institute for Motivational Research
Place	Croton-on-Hudson, New York
Company	Johnson & Johnson Go to Business Biographies
Method	Interview; Focus Group
Keywords	tampon, marketing, feminine hygiene product, menstruation, female consumer, attitude, United States Go to Glossary
Language	English
Document linked to	Attitudinal questions to discriminate types of tampon users