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Field name | Value |
---|---|
Title | Memo: television commercials |
Box Number | 7 |
Report Number | 132E |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Memorandum |
Industry | Advertising; Broadcasting |
Commissioned by | Knox Reeves Advertising, Inc. |
Conducted by | Ernest Dichter |
Place | New York, U.S.A. |
Keywords | Go to Glossary |
Language | English |
Document linked to |
A proposal for a psychological research study on the effectiveness of single versus multiple television commercials |