Memo on Bromo-Seltzer - Market Research and American Business, 1935-1965

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Field name	Value
Title	Memo on Bromo-Seltzer
Box Number	7
Report Number	136.1E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Document Type	Memorandum
Industry	Healthcare and Pharmaceuticals
Commissioned by	Foote, Cone & Belding
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	Emerson Drug Company Go to Business Biographies
Brand	Bromo-Seltzer
Method	Interview
Keywords	medicine, headache, health, advertising, buyer motivation, product personality, attitude, competitor analysis, guilt, customer profiling, flavor, brand Go to Glossary
Language	English
Document linked to	Proposal for a psychological research study on the sales and advertising problems of Bromo-Seltzer Memo on Bromo-Seltzer