Memo on Laura - Market Research and American Business, 1935-1965

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Field name	Value
Title	Memo on Laura
Box Number	90
Report Number	2044E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1967 Find out more about this year
Document Type	Memorandum
Industry	Food and Drink
Commissioned by	A/S Laura Reklame & Marketing
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Keywords	marketing, purchasing, advertising, food habits, buying habits, consumer trend, price, pricing, family, market segmentation, corporate image, cartoon character, signs and symbols, logo, marketing, slogan, public relations, modernity, nationalism Go to Glossary
Language	English