Memorandum on sales and advertising strategy of Pringle's - Market Research and American Business, 1935-1965

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Field name	Value
Title	Memorandum on sales and advertising strategy of Pringle's
Box Number	122
Report Number	2916
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1975 Find out more about this year
Document Type	Memorandum
Industry	Food and Drink
Commissioned by	Tatham-Laird and Kudner Advertising
Conducted by	Ernest Dichter Associates International, Ltd.
Place	Croton-on-Hudson, New York
Company	Procter & Gamble Go to Business Biographies
Brand	Pringles; Procter & Gamble
Method	Focus Group
Keywords	convenience food, snack, potato chip, taste, packaging, word-of-mouth advertising Go to Glossary
Language	English