Produkt- und Werbekonzeption von Persil X für den italienischen Markt - Eine Motivstudie über das Waschen und die Waschmittel in Italien - Market Research and American Business, 1935-1965

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Field name	Value
Title	Produkt- und Werbekonzeption von Persil X für den italienischen Markt - Eine Motivstudie über das Waschen und die Waschmittel in Italien
Box Number	80
Report Number	1766C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1964 Find out more about this year
Document Type	Report
Industry	Cleaning Products
Commissioned by	Henkel & Cie
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Henkel & Cie Go to Business Biographies
Brand	Persil
Method	Interview; Test
Keywords	detergent, laundry, marketing, purchasing, housewife, female consumer, washing, dishwashing, corporate image, brand choice Go to Glossary
Language	German