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Field name | Value |
---|---|
Title | Proposal for a motivation research study of advertising media |
Box Number | 101 |
Report Number | 2296A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Proposal |
Industry | Motion Picture; Broadcasting |
Commissioned by | United Artists Corporation |
Conducted by | Ernest Dichter International Institute for Motivational Research |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Method | Interview; Test; Observation; Focus Group |
Keywords | Go to Glossary |
Language | English |