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Title Proposal for a motivational research study aimed at determining and increasing the influence and prestige of the IBM corporate image
Box Number 50
Report Number 1087A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Electronics and Technology
Commissioned by International Business Machines Corporation
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand IBM
Method Interview; Test
Keywords
Language English
Document linked to Application of motivational research for International Business Machines Corporation