Proposal for a motivational study on the sales and advertising problems for drinking chocolate - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational study on the sales and advertising problems for drinking chocolate
Box Number	56
Report Number	1254A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1959 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	O'Brien Advertising Agency
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Cadbury Brothers, Ltd. Go to Business Biographies
Method	Interview; Observation; Test
Keywords	beverage, child consumer, consumer, children, flavor, buying habits, consumer trend, market share, brand awareness, corporate image, psychometric testing Go to Glossary
Language	English