Proposal for a study on the image of Tivoli and its marketing and advertising strategy - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a study on the image of Tivoli and its marketing and advertising strategy
Box Number	92
Report Number	2087A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	23 May 1967 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Tivoli Schokoladen- & Zuckerwarenfabrik AG
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Tivoli Schokoladen- & Zuckerwarenfabrik AG Go to Business Biographies
Brand	Tivoli
Method	Interview; Test
Keywords	corporate image, confectionery, chocolate, child consumer, marketing, children, housewife, female consumer, nutrition, flavor, packaging, design Go to Glossary
Language	German
Document linked to	Bericht zu einer Motiv- und Marketingstudie für Tivoli Produktprogramm, Werbe- und Imagestrategie von Tivoli