Proposal for a study on undecided drivers and unsatisfied needs - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a study on undecided drivers and unsatisfied needs
Box Number	97
Report Number	2199A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	02 Oct 1968 Find out more about this year
Document Type	Proposal
Industry	Energy and Utilities; Automotive
Commissioned by	La Compagnie Française de Raffinage Total
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	La Compagnie Française de Raffinage Total Go to Business Biographies
Brand	Total
Method	Interview
Keywords	customer satisfaction, purchasing, automobile, car, brand choice, brand preference, marketing, social psychology, gasoline, personality profiling, word-of-mouth advertising, buyer motivation Go to Glossary
Language	English
Document linked to	Etude de motivation sur les automobilistes indècis, les leviers immèdiats de l'argent, les besoins non satisfaits, vol. I Etude de motivation sur les automobilistes indècis, les leviers immèdiats de l'argent, les besoins non satisfaits, vol. II