Sales opportunities for Bovril powder concentrate in the American market - a research proposal - Market Research and American Business, 1935-1965

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Field name	Value
Title	Sales opportunities for Bovril powder concentrate in the American market - a research proposal
Box Number	85
Report Number	1932A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1965 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Bovril, Ltd.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Bovril, Ltd. Go to Business Biographies
Brand	Bovril
Method	Interview; Test
Keywords	consumer, dried food, meat, purchasing, marketing, female consumer, housewife, corporate image, packaging, symbolism, flavor, attitude, name Go to Glossary
Language	English