Second progress memorandum on unsatisfied needs of the Australian smoker - Market Research and American Business, 1935-1965

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Field name	Value
Title	Second progress memorandum on unsatisfied needs of the Australian smoker
Box Number	53
Report Number	1172.2B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1961 Find out more about this year
Document Type	Memorandum
Industry	Tobacco
Commissioned by	British Tobacco Company (Australia) Limited
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	British Tobacco Company, Ltd. Go to Business Biographies
Method	Interview; Test
Keywords	cigarette, smoking, tobacco, corporate image, smoker, cigarette filter, female consumer, young consumer, brand loyalty, flavor, safety, health, masculinity, packaging, marketing, promotion Go to Glossary
Language	English