Summary of remarks by Dr. Ernest Dichter: The Andrew Jergens Company - Cincinnati, Ohio - Market Research and American Business, 1935-1965

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Field name	Value
Title	Summary of remarks by Dr. Ernest Dichter: The Andrew Jergens Company - Cincinnati, Ohio
Box Number	100
Report Number	2286E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	04 Sep 1969 Find out more about this year
Document Type	Report
Industry	Hair and Beauty
Commissioned by	The Andrew Jergens Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Andrew Jergens Company Go to Business Biographies
Brand	Jergens
Keywords	cosmetics, advertising, marketing, hygiene, female consumer, housewife, age, youth, health, advertising, consumer trend, market segmentation, corporate image, social psychology, femininity, masculinity, fashion, foot care Go to Glossary
Language	English