Summer County margarine package investigation - Market Research and American Business, 1935-1965

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Field name	Value
Title	Summer County margarine package investigation
Box Number	67
Report Number	1472F
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1961 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	F. C. Pritchard Wood & Partners, Ltd.
Conducted by	Ernest Dichter Associates, Inc.
Place	London, UK
Brand	Summer County
Method	Test
Keywords	housewife, margarine, purchasing, packaging, female consumer, dairy product, flavor, product personality, corporate image, design, price, pricing, color, quality, supermarket, grocery trade Go to Glossary
Language	English