Targeting milk production in the 1970s - a motivation research proposal - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Targeting milk production in the 1970s - a motivation research proposal
Box Number	102
Report Number	2330A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1970 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	American Dairy Association
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Croton-on-Hudson, New York
Company	American Dairy Association Go to Business Biographies
Method	Interview; Test
Keywords	milk, marketing, dairy product, promotion, advertising, psychological segmentation, cost, A.D.A. Go to Glossary
Language	English
Additional information	Contains Winter 1970 copy of ADA magazine Dairy Promotion Topics.