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| Field name | Value |
|---|---|
| Title | Targeting milk promotion in the 1970s - a motivation research proposal |
| Box Number | 102 |
| Report Number | 2339A |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Proposal |
| Industry | Food and Drink |
| Commissioned by | California Milk Producers Advisory Board; Cunningham & Walsh, Inc. |
| Conducted by | Ernest Dichter International Institute for Motivational Research |
| Place | Croton-on-Hudson, New York |
| Method | Interview; Test |
| Keywords | Go to Glossary |
| Language | English |