Tentative directions indicated in Rainier study - Market Research and American Business, 1935-1965

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Field name	Value
Title	Tentative directions indicated in Rainier study
Box Number	15
Report Number	413B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	26 May 1954 Find out more about this year
Document Type	Letter
Industry	Food and Drink
Commissioned by	Miller & Company
Conducted by	Ernest Dichter
Company	Sicks' Breweries, Ltd. Go to Business Biographies
Brand	Rainier
Method	Interview; Questionnaire
Keywords	alcohol, beer, brewing industry, drink, beverage, brand preference, brand association, product personality, packaging, product differentiation, competitor analysis, flavor, male consumer, men, advertising, sales Go to Glossary
Language	English
Document linked to	A psychological research study on the sales and advertising problems of Rainier beer