Test of TV commercials of Horlicks - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Test of TV commercials of Horlicks
Box Number	80
Report Number	1768TV
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1964 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	J. Walter Thompson Company
Conducted by	Ernest Dichter Associates, Inc.
Place	London, UK
Brand	Horlicks
Method	Questionnaire; Focus Group
Keywords	female consumer, marketing, television advertising, chocolate, advertisement effectiveness test, television commercial, brand awareness, older consumer, nutrition Go to Glossary
Language	English