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Field name | Value |
---|---|
Title | The buying habits of the Esquire-magazine reader |
Box Number | 1 |
Report Number | 3 |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | General |
Commissioned by | Esquire, the Magazine for Men |
Conducted by | Ernest Dichter |
Place | New York, U.S.A. |
Company | Go to Business Biographies |
Brand | Esquire |
Method | Questionnaire; Interview |
Keywords | Go to Glossary |
Language | English |
Document linked to |
A motivational research study of the new Esquire: magazine of "shared excitement" Proposals re: a study "to influence the advertiser to take a second look at the new Esquire" Letter to Samuel Ferber outlining the basic points of the motivational research study Our method, procedure and sample for a motivational research study for Esquire Magazine Esquire and the college market, the automobile market and the egg-head market |