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Field name | Value |
---|---|
Title | The fourth dimension in advertising effectiveness |
Box Number | 13 |
Report Number | 353C |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Broadcasting |
Commissioned by | Mutual Don Lee Broadcasting System |
Conducted by | Institute for Research in Mass Motivations, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Don Lee; Mutual Broadcasting System |
Method | Interview; Test; Questionnaire |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Proposal for a research study on the personality of the Mutual Don Lee Broadcasting System Don Lee presentation - first draft The third dimension - the depth of the selling penetration of an advertising medium |