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| Field name |
Value |
| Title
|
The new bank customer: a motivational research study - statistical appendix, vol. II
|
| Box Number
|
103
|
| Report Number
|
2367C.1 Vol. II
|
| Library
|
Hagley Museum and Library
|
| Copyright
|
Hagley Museum and Library
|
| Date
|
Apr 1971 Find out more about this year
|
| Document Type
|
Report
|
| Industry
|
Financial Services
|
| Commissioned by
|
Chemical Bank
|
| Conducted by
|
Institute for Motivational Research, Inc.
|
| Place
|
Croton-on-Hudson, New York
|
| Company
|
Chemical Bank Go to Business Biographies
|
| Method
|
Test
|
| Keywords
|
banking, savings, investment, marketing, customer profiling Go to Glossary
|
| Language
|
English
|
| Document linked to
|
Proposal for a study to assist banks in attracting more money into savings accounts and checking accounts
The new bank customer: a motivational research study, vol. I
The new bank customer: a motivational research study - statistical appendix, vol. II
The new bank customer: a motivational research study - statistical appendix, vol. II
The new bank customer: a motivational research study - statistical appendix, vol. II
The new bank customer: a motivational research study - statistical appendix, vol. II
The new bank customer: a motivational research study - statistical appendix, vol. II
|
