Three Centrale Laitière de Casablanca Proposals (French) - Market Research and American Business, 1935-1965

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Field name	Value
Title	Three Centrale Laitière de Casablanca Proposals (French)
Box Number	43
Report Number	983.1A (French)
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1958 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	La Centrale Laitière de Casablanca
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	C. L. C. Go to Business Biographies
Method	Interview
Keywords	public relations, dairy product, brand choice, milk, female consumer, housewife, retail, retailer, foreign affairs Go to Glossary
Language	French
Document linked to	A creative problem analysis and proposal for a motivational research study Rapport preliminaire relatif a l'etude psychologique de la Centrale Laitiere de Casablanca et de ses produits Three Centrale Laitiere de Casablanca Proposals (English)