Vorschlag für eine qualitative Untersuchung über Braun Rasierwasser-Produktkonzeptionen - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag für eine qualitative Untersuchung über Braun Rasierwasser-Produktkonzeptionen
Box Number	109
Report Number	2505A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	20 Oct 1971 Find out more about this year
Document Type	Proposal
Industry	Personal Products
Commissioned by	Braun AG
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Frankfurt, Germany
Company	Braun AG Go to Business Biographies
Brand	Braun
Method	Interview; Test
Keywords	shaving, skincare, toiletries, male consumer, attitude, marketing, skin, comfort, cosmetics, scent, consumer trend, price, pricing, quality Go to Glossary
Language	German
Document linked to	Aftershave conception test