Vorschlag für eine qualitative und quantitative Markt- und Produktstudie für Mineralwasser - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag für eine qualitative und quantitative Markt- und Produktstudie für Mineralwasser
Box Number	98
Report Number	2216A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	08 Nov 1968 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Genossenschaft Deutscher Brunnen
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Munich, Germany
Company	Genossenschaft Deutscher Brunnen Go to Business Biographies
Method	Test; Interview
Keywords	mineral water, marketing, brand choice, social psychology, nutrition, health, flavor, packaging Go to Glossary
Language	German