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| Field name | Value |
|---|---|
| Title | Vorschlag für einen Konzeptions- und Etiquettentest für traditionelle Nescafès |
| Box Number | 105 |
| Report Number | 2407A |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Proposal |
| Industry | Food and Drink |
| Commissioned by | Nestlè, S.A. |
| Conducted by | Ernest Dichter International Institute for Motivational Research |
| Place | Zurich, Switzerland |
| Company | Go to Business Biographies |
| Brand | Nestlè, Nescafè |
| Method | Interview; Test |
| Keywords | Go to Glossary |
| Language | German |