Vorschlag zu einer Motiv- und Marketigstudie über Tee, bzw. Beutel- oder Portionentee - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag zu einer Motiv- und Marketigstudie über Tee, bzw. Beutel- oder Portionentee
Box Number	99
Report Number	2248A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	14 May 1969 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	E. Kern & Cie AG; Talanda Tea
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Talanda Tea Go to Business Biographies
Brand	Talanda
Method	Interview; Test
Keywords	tea, marketing, packaging, flavor, quality, housewife, female consumer Go to Glossary
Language	German
Document linked to	Bericht zu einer Motiv- und Marketigstudie über Beuteltee