Vorschlag zu einer Motiv- und Marketingstudie über ein Hürlimann-Luxusbier - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag zu einer Motiv- und Marketingstudie über ein Hürlimann-Luxusbier
Box Number	101
Report Number	2301A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	17 Oct 1969 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Brauerei Hurlimann AG
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Brauerei Hurlimann AG Go to Business Biographies
Brand	Hurlimann
Method	Interview; Test
Keywords	beer, marketing, purchasing, brand choice, male consumer, brewing industry, flavor, price, pricing, quality, market share, brand preference, social psychology, corporate image Go to Glossary
Language	German
Document linked to	Bericht zu einer Motiv- und Marketingstudie über Hürlimann-Luxusbier