Vorschlag zu einer Motiv- und Marketingstudie für Galak und das Konsept "Kinderschokolade" - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag zu einer Motiv- und Marketingstudie für Galak und das Konsept "Kinderschokolade"
Box Number	108
Report Number	2488A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1971 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Sociètè des Produits Nestlè S.A.
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Nestlè, S. A. Go to Business Biographies
Brand	Nestlè; Galak; Milkybar
Method	Interview; Test
Keywords	marketing, purchasing, mother, child consumer, attitude, chocolate, candy, confectionery, nutrition, female consumer, housewife, flavor Go to Glossary
Language	German
Document linked to	Bericht zu einer Motiv- und Marketingstudie über Galak und Kinderschokolade