Vorschlag zu einer Motivstudie über Kindernahrungsmittel in der Schweiz - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag zu einer Motivstudie über Kindernahrungsmittel in der Schweiz
Box Number	99
Report Number	2249A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1969 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Allgäuer Alpenmilch Aktiengesellschaft
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Allgäuer Alpenmilch Aktiengesellschaft Go to Business Biographies
Method	Interview; Test
Keywords	baby food, marketing, purchasing, convenience food, motherhood, children, female consumer, housewife, social psychology, nutrition, flavor, packaging Go to Glossary
Language	German