Vorschlag zu einer psychologischen Grundlagenstudie über Säuglingsnahrung und Säuglingsernährung - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag zu einer psychologischen Grundlagenstudie über Säuglingsnahrung und Säuglingsernährung
Box Number	107
Report Number	2458A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1971 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Aktiengesellschaft für Nestlè- Produkte
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Nestlè, S. A. Go to Business Biographies
Brand	Nestlè
Method	Interview; Test
Keywords	motherhood, mother, baby food, marketing, purchasing, brand choice, packaging, pregnancy, children, female consumer, housewife, nutrition, safety, quality, brand choice, milk, modernity, consumer trend, family Go to Glossary
Language	German
Document linked to	Psychologische Grundlagenstudie über Säuglingsnahrung und Säuglingsernährung