Vorschlag zu einer psychologischen Packungs- und Produktstudie für DE LUXE Mi-Fonce bzw. eine De Luxe-Produktfamilie - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag zu einer psychologischen Packungs- und Produktstudie für DE LUXE Mi-Fonce bzw. eine De Luxe-Produktfamilie
Box Number	111
Report Number	2550A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	26 Nov 1971 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Chocolat Suchard S.A.
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Chocolat Suchard S. A. Go to Business Biographies
Brand	De Luxe mi foncè
Keywords	chocolate, candy, marketing, advertising, purchasing, consumer, attitude, brand choice, corporate image, Switzerland Go to Glossary
Language	German