Vorschlag zu einer psychologischen Untersuchung über Schokoladen - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag zu einer psychologischen Untersuchung über Schokoladen
Box Number	105
Report Number	2413A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	21 Oct 1970 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Ph. Suchard GmbH
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Chocolat Suchard S. A. Go to Business Biographies
Brand	Suchard
Method	Interview; Test
Keywords	chocolate, candy, marketing, purchasing, child consumer, packaging, brand choice, social psychology, price, quality, public relations, corporate image, female consumer, confectionery, nutrition, housewife Go to Glossary
Language	German
Document linked to	Bericht zu einer Motivstudie über Schokoladen im Allgemeinen und Marke Suchard bzw. Suchard/Milka im speziellen