What is the future for "Ship Shake"? - Proposal for an action plan - Market Research and American Business, 1935-1965

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Field name	Value
Title	What is the future for "Ship Shake"? - Proposal for an action plan
Box Number	100
Report Number	2287A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1969 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Quaker Oats Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Quaker Oats Company Go to Business Biographies
Brand	Ship Shake; Cap'n Crunch
Method	Interview; Focus Group; Test
Keywords	milkshake, milk, dairy product, children, child consumer, female consumer, housewife, nutrition, flavor, advertising, target market, breakfast cereal, name, marketing, promotion, family Go to Glossary
Language	English