Work-in-progress report on a psychological study on the sales and advertising effectiveness of Betty Crocker - Market Research and American Business, 1935-1965

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Field name	Value
Title	Work-in-progress report on a psychological study on the sales and advertising effectiveness of Betty Crocker
Box Number	8
Report Number	158B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	21 Apr 1953 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	General Mills, Inc.
Company	General Mills, Inc. Go to Business Biographies
Brand	Betty Crocker
Method	Test
Keywords	convenience food, product personality, brand association, advertising character, women, housewife, advertisement effectiveness test, sales, female consumer, baking, cookery Go to Glossary
Language	English
Document linked to	A proposal for a psychological research study on Betty Crocker A psychological research study on the effectiveness of Betty Crocker in promoting General Mills products