Title |
Date |
Document Type |
Brand |
|
The advertising effectiveness of Family Circle - supporting tables
|
Apr 1960
|
Supporting Material
|
Family Circle
|
April, 1959 issue of Chatelaine
|
29 Apr 1959
|
Memorandum
|
Chatelaine
|
Are Time readers tire-minded?
|
Jan 1948
|
Report
|
Time
|
Chatelaine direct mail renewal pieces
|
08 Dec 1958
|
Memorandum
|
Chatelaine
|
Chatelaine's circulation letters
|
28 Apr 1959
|
Memorandum
|
Chatelaine
|
Chicago Tribune study: Part I: What are the real goals of an advertising program
|
1949
|
Report
|
Chicago Tribune
|
Chicago Tribune study: Part II: From numbers to people
|
1949
|
Report
|
Chicago Tribune
|
Chicago Tribune study: Part III: Not the amount of lineage but the intention behind it
|
1949
|
Report
|
Chicago Tribune
|
Chilton Greetings Company
|
01 Dec 1958
|
Letter
|
Chilton
|
Cigarette smoking among women
|
Mar 1960
|
Report
|
Family Circle
|
The circulation and advertising opportunities and problems of the New York Post - a creative analysis and proposal for a motivational research study
|
Jun 1962
|
Proposal
|
The New York Post
|
The circulation and advertising opportunities and problems of the Toronto Telegram - a creative analysis and proposal for a motivational research study
|
Jun 1958
|
Proposal
|
The Telegram
|
"Collier's at Work" A promotion plan submitted to The Crowell-Collier Publishing Co
|
|
Proposal
|
|
The continuing study of newspaper reading
|
May 1940
|
Report
|
|
A creative analysis & proposal for a motivational research study aimed at extending the leadership role of MacLean-Hunter in Canada's expanding economy
|
Jan 1959
|
Proposal
|
MacLean's
|
A creative memo on the meaning of humor in contemporary greeting cards
|
Oct 1959
|
Memorandum
|
Hallmark
|
A creative memo on the psychologically correct appeals to be used in the subscription promotion mailing of a new travel magazine
|
May 1956
|
Memorandum
|
Passport
|
A creative memorandum aimed at improving the circulation letters of Time magazine
|
Feb 1959
|
Memorandum
|
Time
|
A creative memorandum prepared for the Toronto telegram
|
Oct 1963
|
Memorandum
|
The Telegram
|
A creative problem analysis and proposal for a motivational research study aimed at expanding the editorial influence of MacLean's magazine
|
Jan 1959
|
Proposal
|
MacLean's
|
A creative problem analysis and proposal for a motivational research study for the New York Daily Mirror
|
May 1960
|
Proposal
|
New York Mirror
|
A creative problem analysis and proposal for a motivational research study of the problems and opportunities of the Merriam-Webster dictionaries
|
Apr 1958
|
Proposal
|
|
A creative problem analysis and proposal for a motivational research study of the problems of selling advertising space in the Sunday comics
|
Sep 1957
|
Proposal
|
|
A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of studio portrait photography
|
Sep 1956
|
Proposal
|
Kodak
|
A creative problem analysis and proposal for a motivational research study on company / dealer relationships
|
Nov 1960
|
Proposal
|
Ansco
|
A creative problem analysis and a proposal of "The Impact of 'In- Home' Media"
|
1961
|
Memorandum
|
CARF
|
A creative problem analysis and a proposal of "The Impact of 'In- Home' Media"
|
Aug 1961
|
Letter; Proposal
|
CARF
|
A creative problem analysis and a proposal of "The Impact of 'In- Home' Media"
|
Jul 1961
|
Letter; Proposal
|
CARF
|
A creative problem analysis and a proposal of "The Impact of 'In-Home' Media"
|
Jan 1960
|
Proposal
|
CARF
|
The demographic structure of "Ma'ariv" (evening paper) readership
|
c.1960
|
Report
|
Ma'ariv
|
Dictionaries
|
18 Nov 1958
|
Report
|
|
The difficulty of selling Christmas cards in August: A psychological analysis
|
Oct 1949
|
Report
|
|
Draft copy - an executive summary of a pilot study on "The Impact of 'In-Home' Media"
|
Jul 1960
|
Report
|
CARF
|
Draft memorandum
|
20 Jul 1960
|
Memorandum
|
Architectural Record
|
A draft proposal for a motivational research program designed to develop information which can be used to increase sales of advertising lineage in The American Weekly
|
May 1956
|
Proposal
|
The American Weekly
|
Editorial supplement to the study of Family circle's advertising effectiveness
|
Jul 1960
|
Report
|
Family Circle
|
Edward Petry & Co., Inc.
|
26 May 1958
|
Letter
|
KPRC
|
Esquire and the college market, the automobile market and the egg-head market
|
Dec 1959
|
Proposal
|
Esquire
|
An executive outline of a motivational research project on "The Impact of 'In-Home' Media" - a pilot study
|
Jun 1960
|
Report
|
CARF
|
Executive summary of the CARF-CDNPA study "The Role of 'In-Home' Media"
|
20 Sep 1962
|
Report
|
CARF; CDNPA
|
Executive summary of final report on Chatelaine
|
Mar 1958
|
Report
|
Chatelaine
|
An experimental study on "What makes a good greeting card"
|
Oct 1948
|
Report
|
|
Family Circle study phase II tabulation of projective tests
|
Jan 1960
|
Report
|
Family Circle
|
Final report for the Greeting Card Association / twelve key steps in meeting the current challenge to the greeting card industry
|
May 1959
|
Report
|
|
Frequency of MacLean's publication
|
15 Feb 1960
|
Memorandum
|
MacLean's
|
Hallmark memo - employee relations
|
09 Nov 1956
|
Memorandum
|
Hallmark
|
Highlights of progress report presented to Family Circle
|
05 Jan 1960
|
Report
|
Family Circle
|
Homemaking and appliances: a psychological survey
|
1945
|
Report
|
The American; Collier's Woman's Home Companion
|
How to measure the editorial environment
|
Apr 1969
|
Report
|
Sunset
|
Interim report on the position of the newspaper in relation to four in-home media as seen by Canadians in five Canadian cities
|
Jun 1963
|
Report
|
Daily Star
|
Interim report on the role of in-home media with special reference to The Windsor Star
|
Aug 1962
|
Report
|
CARF; The Windsor Star
|
La Suisse et ses manchettes - èlaboration d'une technique de placardage
|
1970
|
Report
|
La Suisse
|
La Suisse et ses manchettes – èlaboration d'une technique de placardage
|
1971
|
Report
|
La Suisse
|
Letter - amendment to Hallmark proposal
|
09 Jul 1956
|
Letter
|
Hallmark
|
Letter films
|
22 Aug 1955
|
Letter
|
|
Letter to Samuel Ferber outlining the basic points of the motivational research study
|
18 Jul 1957
|
Letter
|
Esquire
|
Letter-memo analyzing tearsheets of ads in light of findings of study
|
23 Sep 1959
|
Letter
|
|
The major symptoms of people at various ages in general and specifically in relation to newspaper reading
|
Jul 1969
|
Report
|
|
Marketing opportunities for the Random House Dictionary of the English Language College Edition - a proposal for a motivation research study
|
Oct 1970
|
Proposal
|
Random House
|
Memo from Dr. Dichter to Dr. Harry Doehla
|
|
Memorandum
|
|
Memo on the September 1958 issue of Chatelaine magazine
|
Sep 1958
|
Memorandum
|
Chatelaine
|
Memorandum on Maclean's and Canadian homes and gardens as seen by respondents in Chatelaine research
|
Apr 1958
|
Memorandum
|
Chatelaine
|
Memorandum regarding field work on CDNPA-CARF projective tests
|
17 Jul 1962
|
Memorandum
|
CARF; CDNPA
|
Motiv- und Kommunikationsstudie über die "Information" Zeitung für Mitarbeiter der Schweizerischen Bankgesellschaft
|
Oct 1972
|
Report
|
|
Motivation study on advertising, promotion and editing policy opportunities for Expressen
|
May 1970
|
Report
|
Expressen
|
Motivation study on advertising, promotion and editing policy opportunities for Expressen - progress report
|
Oct 1969
|
Report
|
Expressen
|
A motivational research pilot study on Hallmark's imprinted cards
|
Jul 1959
|
Pilot Study
|
Hallmark
|
A motivational research study for the New York Mirror
|
Apr 1963
|
Report
|
New York Mirror
|
A motivational research study for the New York Mirror
|
Apr 1963
|
Report
|
New York Mirror
|
A motivational research study of the advertising, editorial, and promotional opportunities and problems of Outdoor Life magazine
|
Feb 1959
|
Report
|
Outdoor Life
|
A motivational research study of the comparative profile of the Toronto Star, vol. I
|
Oct 1963
|
Report
|
Daily Star
|
A motivational research study of the comparative profile of the Toronto Star, vol. II
|
Oct 1963
|
Report
|
Daily Star
|
A motivational research study of the consumer attitudes and buying motivations concerning unabridged dictionaries in general and Webster's new international in particular
|
May 1959
|
Report
|
|
A motivational research study of consumer attitudes and purchasing motivations and competitive dictionaries
|
May 1959
|
Report
|
|
A motivational research study of the dealer market for Merriam-Webster dictionaries
|
May 1959
|
Report
|
|
A motivational research study of the direct-mail promotional problems of Newsweek
|
Dec 1957
|
Report
|
Newsweek
|
A motivational research study of the editorial, promotional and advertising problems of MacLean's magazine, vol. I
|
Mar 1960
|
Report
|
MacLean's
|
A motivational research study of the editorial, promotional and advertising problems of MacLean's magazine, vol. II
|
Mar 1960
|
Report
|
MacLean's
|
A motivational research study of the editorial, sales, advertising and promotional problems of Architectural Record / phase I
|
Nov 1960
|
Supporting Material
|
Architectural Record
|
A motivational research study of the editorial, sales, advertising and promotional problems of Architectural Record / phase I
|
15 May 1961
|
Report
|
Architectural Record
|
A motivational research study of the editorial, sales, advertising and promotional problems of Architectural Record / phase I
|
Oct 1960; Nov 1960
|
Report
|
Architectural Record
|
A motivational research study of the modes of communication of four in-home media as seen by Canadians, vol. 2
|
Jan 1963
|
Report
|
CARF; CDNPA
|
A motivational research study of the modes of communication of four in-home media as seen by Canadians, vol. 3
|
Jan 1963
|
Report
|
CARF; CDNPA
|
A motivational research study of the modes of communication of four in-home media as seen by Canadians, vol. 4
|
Jan 1963
|
Report
|
CARF; CDNPA
|
A motivational research study of the modes of communication of four in-home media as seen by Canadians, vol. 5
|
Jan 1963
|
Report
|
CARF; CDNPA
|
A motivational research study of the modes of communication of four in-home media as seen by Canadians, vol. 6
|
Nov 1963
|
Report
|
CARF; CDNPA
|
A motivational research study of the modes of communication of four in-home media in four Canadian communities, vol. 1
|
Feb 1963
|
Report
|
CARF; CDNPA
|
A motivational research study of the new Esquire: magazine of "shared excitement"
|
Apr 1958
|
Report
|
Esquire
|
A motivational research study of Package Engineering's readers and advertisers
|
Sep 1967
|
Report
|
Package Engineering
|
A motivational research study of Package Engineering's readers and advertisers - executive summary
|
Mar 1968
|
Report
|
Package Engineering
|
A motivational research study of the present and potential position of Matthew Bender in the law book publishing field
|
Jul 1964
|
Report
|
|
A motivational research study of the present image of the Toronto Globe and Mail
|
Oct 1963
|
Report
|
The Toronto Globe and Mail
|
A motivational research study of the role and position of the newspapers in city "A" - appendix to volumes I and II
|
Jan 1964
|
Report
|
Toronto Star
|
A motivational research study of the role and position of the newspapers in city "A", vol. I
|
Nov 1963
|
Report
|
Toronto Star
|
A motivational research study of the role and position of the newspapers in city "A", vol. II
|
Jan 1964
|
Report
|
Toronto Star
|
A motivational research study of the role and position of the newspapers in city "A", vol. VI
|
Nov 1963
|
Report
|
Toronto Star
|
A motivational research study on the attitudes of college English teachers toward dictionaries
|
Sep 1958
|
Report
|
|
A motivational research study on the British woman in today's culture for "Woman's Own", vol. I
|
Jul 1964
|
Report
|
Woman's Own
|
A motivational research study on the British woman in today's culture for "Woman's Own", vol. II
|
Jul 1964
|
Report
|
Woman's Own
|
A motivational research study on Chatelaine magazine
|
Apr 1958
|
Report
|
Chatelaine
|
A motivational research study on the Dallas Times Herald, vol. I
|
Sep 1955
|
Report
|
Dallas Times Herald
|
A motivational research study on the Dallas Times Herald, vol. II
|
Sep 1955
|
Report
|
Dallas Times Herald
|
Motivational research study on the recruitment of salesmen for Chilton greeting cards
|
Jul 1959
|
Report
|
Chilton
|
A motivational research study on the role of in-home media in Windsor with special reference to The Windsor Star, vol. 1
|
Jan 1963
|
Report
|
CARF; The Windsor Star
|
A motivational research study on the role of in-home media in Windsor with special reference to The Windsor Star, vol. 2
|
Jan 1964
|
Report
|
CARF; The Windsor Star
|
A motivational research study to increase the volume of institutional and publication advertising in the New York World-Telegram and Sun
|
Feb 1955
|
Report
|
The New York World-Telegram and Sun
|
A motivational research test and analysis of National Wildlife Federation mailing pieces
|
May 1955
|
Report
|
|
The motivations behind "consumerism": a proposal for a pilot motivation research study
|
Aug 1972
|
Proposal
|
Life
|
New opportunities for increasing the circulation of 'The Upper Room': a proposal for a motivation research study
|
Apr 1973
|
Proposal
|
The Upper Room
|
The New York Times Grocery Workshop - special note on attitudes of panel members to the New York Times
|
24 Aug 1961
|
Memorandum
|
New York Times
|
The newspaper of the future - a research-and-consultation proposal
|
Feb 1970
|
Proposal
|
Expressen
|
The newspaper of today and tomorrow
|
1969
|
Report
|
Expressen
|
The newspaper of today and tomorrow, a proposal for a motivation study
|
Jun 1970
|
Proposal
|
|
The newspaper of today and tomorrow, a proposal for a motivation study (first draft)
|
May 1970
|
Proposal
|
Detroit Free Press
|
The next step in Hallmark's growth - a study of emotional bipolarity in community attitudes towards Hallmark
|
Dec 1956
|
Report
|
Hallmark
|
Our method, procedure and sample for a motivational research study for Esquire Magazine
|
31 Jul 1957
|
Proposal
|
Esquire
|
Outline of a motivational research study for the New Orleans Item
|
Dec 1957
|
Report
|
|
Outline of verbal progress report
|
Feb 1959
|
Report
|
Chilton
|
Pilot study for Hallmark Cards
|
Jun 1957
|
Pilot Study
|
Hallmark
|
A pilot study on the Town Journal
|
Apr 1955
|
Pilot Study
|
Town Journal
|
Possible applications of motivational research to the circulation and advertising sales problems of the New Orleans Item
|
28 Aug 1957
|
Letter
|
|
A problem analysis and proposal for a motivational research study of the editorial, sales, advertising and promotional problems of Architectural Record
|
Mar 1960
|
Proposal
|
Architectural Record
|
A problem analysis and proposal for a motivational research study on circulation-building editorial policies
|
Jul 1959
|
Proposal
|
Family Circle
|
A problem analysis and proposal for a pilot study on the psychological effectiveness of ROP color advertising
|
Mar 1959
|
Pilot Study
|
ROP
|
A problem analysis and proposal for three motivational market research studies
|
Nov 1958
|
Proposal
|
|
A profile of Family Circle readers and their image of the magazine
|
Jun 1960
|
Report
|
Family Circle
|
Progress report on the motivational research study for Time magazine on the why of Time's success
|
Oct 1956
|
Report
|
Time
|
Progress report on the readers of the J. O. L.
|
May 1946
|
Report
|
|
Proposal for annual consultant service for Hallmark Cards
|
17 Jan 1957
|
Proposal
|
Hallmark
|
A proposal for a continuous consumer panel service conducted by the institute for motivational research for the New York Times and its food advertisers
|
|
Proposal
|
New York Times
|
A proposal for a continuous cover testing service
|
May 1963
|
Proposal
|
Family Circle
|
A proposal for a continuous cover testing service
|
Mar 1962
|
Proposal
|
Family Circle
|
A proposal for a continuous panel testing service for Family Circle
|
May 1963
|
Proposal
|
Family Circle
|
Proposal for the establishment of an innovator panel
|
Feb 1965
|
Proposal
|
Nova
|
A proposal for a homemaker's product workshop
|
Mar 1962
|
Proposal
|
Family Circle
|
A proposal for a homemaker's product workshop
|
Apr 1963
|
Proposal
|
Family Circle
|
Proposal for an image study of Package Engineering
|
Nov 1964
|
Proposal
|
Package Engineering
|
Proposal for a motivational research study - How to bring the use and sale of the Merriam-Webster dictionary up to date with the modern communications age
|
1968
|
Report
|
Webster
|
Proposal for a motivational research study aimed at documenting the uniqueness of This Week magazine as an advertising medium
|
Apr 1959
|
Proposal
|
This Week
|
Proposal for a motivational research study for Time magazine
|
May 1956
|
Proposal
|
Time
|
Proposal for a motivational research study for Time magazine on the why of Time's success
|
15 Jun 1956
|
Proposal
|
Time
|
A proposal for a motivational research study for the Washington Evening Star
|
Jan 1956
|
Proposal
|
Evening Star
|
Proposal for a motivational research study of the community relations of Hallmark Cards
|
May 1956
|
Proposal
|
Hallmark
|
A proposal for a motivational research study of the direct-mail promotional problems of Newsweek
|
Feb 1957
|
Proposal
|
Newsweek
|
A proposal for a motivational research study of the editorial practices and advertising impact of Family Circle magazine
|
Jan 1963
|
Proposal
|
Family Circle
|
Proposal for a motivational research study of the personality and buying patterns of the small town family
|
May 1955
|
Proposal
|
Town Journal
|
Proposal for a motivational research study of the personality and circulation problems of the Dallas Times Herald
|
Mar 1955
|
Proposal
|
Dallas Times Herald
|
A proposal for a motivational research study of the personality and circulation problems of the Houston Chronicle
|
Nov 1955
|
Proposal
|
The Houston Chronicle
|
Proposal for a motivational research study of the Sacramento "Union"
|
May 1968
|
Proposal
|
Sacramento Union
|
Proposal for a motivational research study of the sales promotional problems of the Kiplinger Washington Letter
|
Jan 1956
|
Proposal
|
Kiplinger Washington Letter
|
A proposal for a motivational research study on Chatelaine magazine
|
Aug 1957
|
Proposal
|
Chatelaine
|
Proposal for a motivational research study on creative and sales aspects of Gibson Greeting Cards, Inc.
|
May 1965
|
Proposal
|
Gibson
|
A proposal for the motivational research study on the image of Matthew Bender & Company and related sales problems of law books and publications
|
Dec 1963
|
Proposal
|
|
A proposal for a motivational research study on the present image of The Toronto Globe and Mail among readers and advertisers
|
Nov 1962
|
Proposal
|
Globe and Mail
|
Proposal for a motivational research study on the problems of the Daily Sketch
|
23 Mar 1962
|
Proposal
|
Daily Sketch
|
A proposal for a motivational research study to determine the best editorial appeals for the Houston chronicle in relation to competition
|
Sep 1964
|
Proposal
|
Houston Chronicle
|
A proposal for a motivational research study to determine the best editorial appeals for the Houston post in relation to competition
|
Jun 1964
|
Proposal
|
Houston Post
|
A proposal for a motivational research study to determine how to increase readership of the New York Herald Tribune
|
Nov 1964
|
Proposal
|
New York Herald Tribune
|
Proposal for a motivational research study to increase the volume of institutional and publication advertising in the New York World-Telegram and Sun
|
Oct 1954
|
Proposal
|
The New York World-Telegram and Sun
|
A proposal for a motivational research study to up-date the reader profile, the image and competitive position of Family Circle magazine
|
Mar 1963
|
Proposal
|
Family Circle
|
Proposal for a motivational study on advertising and promotional problems and editing policy of Expressen
|
May 1969
|
Proposal
|
Expressen
|
Proposal for a pilot study on some of the problems confronting the greeting card industry
|
20 Feb 1959
|
Pilot Study
|
|
Proposal for a psychological and quantitative research study of the problems facing the Oregon journal
|
Oct 1954
|
Proposal
|
The Oregon Journal
|
A proposal for a psychological research study on the role of magazines in the American culture
|
Sep 1953
|
Proposal
|
|
A proposal for a psychological research study on the sales, advertising and public relations problems of the book publishing industry
|
Oct 1953
|
Proposal
|
|
Proposal for a psychological research study on why people read or do not read the Houston chronicle
|
c.1950
|
Proposal
|
The Houston Chronicle
|
A proposal for a psychological research study on why people read, or do not read the San Francisco Call-Bulletin
|
Jul 1953
|
Proposal
|
Call-Bulletin
|
Proposal for a psychological study of Time magazine's influence on its advertising content
|
Dec 1947
|
Proposal
|
Time
|
Proposal for a research study of the sales and advertising problems of The Harry Doehla Company
|
May 1948
|
Proposal
|
|
Proposal for a research study on the adequacy of advertising placed in the Chicago Tribune
|
Sep 1948
|
Proposal
|
Chicago Tribune
|
A proposal for a series of editorial content panel sessions
|
Mar 1962
|
Proposal
|
Family Circle
|
A proposal for a series of living laboratory sessions to evaluate the editorial content and advertising effectiveness of Family Circle
|
May 1963
|
Proposal
|
Family Circle
|
Proposal for a study of labor-management problems at the Doehla Greeting Cards Company
|
May 1949
|
Proposal
|
|
A proposal for a study of the psychological role of the attitudes of corporate and advertising executives toward Family Circle as an advertising medium
|
Mar 1963
|
Proposal
|
Family Circle
|
A proposal for a study of the psychological role of space-buyers' attitudes toward Family Circle
|
Mar 1962
|
Proposal
|
Family Circle
|
Proposals for Family Circle magazine
|
03 Apr 1963
|
Proposal
|
Family Circle
|
Proposals re: a study "to influence the advertiser to take a second look at the new Esquire"
|
25 Jun 1957
|
Letter
|
Esquire
|
Proposed motivational research study on the editorial and the advertising opportunities and problems of Outdoor Life
|
12 May 1958
|
Letter
|
Outdoor Life
|
Proposition pour une ètude de motivation effectuèe pour le quotidien "La Suisse"
|
10 Mar 1970
|
Proposal
|
La Suisse
|
The psychographic profile of Simplicity Fashion Magazine readership - a research proposal
|
Aug 1968
|
Proposal
|
Simplicity
|
A psychological analysis of Collier's and The Saturday Evening Post readership
|
1946
|
Report
|
Collier's; The Saturday Evening Post
|
A psychological analysis of the sales and advertising problems of the Doehla Greeting Card Company
|
Sep 1948
|
Report
|
|
Psychological and social factors in the development of brand consciousness and brand loyalty for greeting cards with particular emphasis on Norcross greeting cards
|
Oct 1955
|
Report
|
|
The psychological function of Time magazine – A proposal for a psychological research study
|
Nov 1946
|
Proposal
|
Time
|
Psychological implications of the New York newspaper strike
|
1963
|
Report
|
|
A psychological study of the personality of the Chicago Tribune
|
Mar 1949
|
Report
|
Chicago Tribune
|
Report on Dallas times-herald study: conference between Dr. Dichter, Irving Gilman, Jack Kellogg, Gerhart Saenger and James Chamber of Dallas Times Herald
|
Jul 1955
|
Report
|
Dallas Times Herald
|
Research study on a proposed publication (tentatively called Current Drug Therapy)
|
11 Jun 1970
|
Memorandum
|
Current Drug Therapy
|
Researching the competitive advertising assets of This Week magazine
|
30 Dec 1959
|
Memorandum
|
This Week
|
A revised proposal for a motivational research study of the personality and circulation problems of the Dallas Times Herald
|
May 1955
|
Proposal
|
Dallas Times Herald
|
Revised proposal for a motivational research study of prospective advertisers and current recipients
|
Nov 1966
|
Proposal
|
Package Engineering
|
Rohanalyse der Filmstudie
|
07 Dec 1969
|
Report
|
FFA
|
The role of The Esso Dealer in improving dealer relations: report of a motivational study
|
Dec 1957
|
Report
|
Esso
|
Schlussbericht zu einer Motivstudie über die Verkaufs- und Werbeprobleme des "Kurier"
|
Feb 1963
|
Report
|
Kurier
|
Second progress report: Expressen staff attitudes
|
Mar 1970
|
Report
|
Expressen
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A study of seven publications: their audiences and reading days
|
Oct 1956; Nov 1956; 1957; 28 Nov 1958
|
Report
|
Reader's Digest
|
A summary of activity on the "CARF-CDNPA Study of the Role of 'In-Home' Media"
|
12 Apr 1962
|
Memorandum
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CARF; CDNPA
|
Summary of preliminary findings for Infomed, Inc.
|
Jul 1970
|
Report
|
|
Summary of preliminary findings for Infomed, Inc.
|
Jul 1970
|
Report
|
|
Summary of psychological study for Time magazine
|
May 1947
|
Report
|
Time
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Supplement to the New York Post proposal of June 1962
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26 Sep 1962
|
Report
|
The New York Post
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Survey to examine the attitude of the reader to the "DAVAR" newspaper
|
1967
|
Report
|
Davar
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The "switched on" reader - proposal for a motivational research study of readers of specialized magazines
|
Dec 1969
|
Proposal
|
Ziff-Davis
|
Tables from magazine study
|
1960
|
Supporting Material
|
Family Circle
|
Telephone directories and the Yellow Pages of the future - a proposal for a motivation research study
|
Oct 1970
|
Proposal
|
Yellow Pages
|
The third dimension / a study in depth based on a profile of Family circle readers and their image of the magazine
|
c.1960
|
Report
|
Family Circle
|
Time magazine letter
|
10 Feb 1956
|
Letter
|
Time
|
Time magazine letter
|
06 Jun 1957
|
Letter
|
Time
|
Time magazine letter
|
30 Jan 1959
|
Letter
|
Time
|
Time magazine letter re: study
|
18 Apr 1956
|
Letter
|
Time
|
Top Ten: a psychological analysis of the potential appeals and difficulties of comedy records
|
Oct 1946
|
Report
|
|
The Toronto Daily Star study
|
17 Jan 1962
|
Report
|
Daily Star
|
Unsatisfied drug therapy information needs of the physician - summary of findings: phase I
|
11 Aug 1970
|
Report
|
Drug Therapy
|
Unsatisfied drug therapy information needs of the physician - summary of findings: phase II
|
19 Oct 1970
|
Report
|
Drug Therapy
|
Vorschlag für eine Forschungs-Studie der Verkaufs-und- Werbeprobleme des "Kurier"
|
Jun 1962
|
Proposal
|
Kurier
|
Vorschlag für eine motivpsychologische Studie über die Grundeinstellungen gegenüber der Filmkritik
|
10 Mar 1970
|
Proposal
|
FFA
|
Vorschlag zu einer Motiv- und Kommunikationsstudie über die "Information" Zeitung für Mitarbeiter der Schweizerischen Bankgesellschaft
|
21 Jan 1972
|
Proposal
|
|
Werbung Heute - Sonderdruck
|
Sep 1970
|
Report
|
|
Why people read True: a psychological research study
|
1951
|
Report
|
True
|
Why women read the Hillman Women's Group magazines: a psychological pilot study
|
Feb 1947
|
Pilot Study
|
|
Work-in-progress report on the "CARF-CDNPA Study: The Role of 'In-Home' Media"
|
15 Feb 1962
|
Report
|
CARF; CDNPA
|