Office and Stationery

The items within this category include office and stationery equipment for both the home and the growing corporate workplaces of America. Various stationery companies such as W. A. Sheaffer Pen Company, and Smith Corona Typewriters commissioned reports to determine people’s attitudes to some of the most basic office and stationery products, and these often focused on how to introduce new products to the market. See, for instance Proposal for a motivational research study on how to introduce a new typewriter and Potential office market for a Sheaffer automatic pencil.

Other campaigns targeted the workplace: introducing more efficient office equipment, as well as services to store, send, and dispose of various documents. Sears, Roebuck and Company, for example, commissioned a series of reports on fireproof storage systems, and the Xerox Corporation ordered a report entitled: Marketing a new color copier: a proposal for a motivational research study in 1973. One of the most unique reports is Proposal for a motivational research study of the business communications environment in the 1980s, which attempted to predict how the office of the future would function.

Bericht zu einer Image- und Marketingstudie für Caran d'Ache Dec 1971 Report Caran d'Ache
Bericht zu einer Motiv- und Imagestudie für Büro Fürrer AG Jul 1972 Report
A blueprint for Christmas advertisements of Sheaffer pens 21 Mar 1952 Report Sheaffer
A creative problem analysis and proposal for a motivational research study on Sheaffer pens Jul 1957 Proposal Sheaffer
The effects of alternative keyboard devices in expanding the market for DM postage meters Jun 1960 Report DM
Final report on a motivational research study of fireproof storage systems for personal papers and household records Feb 1968 Report Sears
Final report on a motivational research study of fireproof storage systems for personal papers and household records, vol. I Jul 1968 Report Sears
Final report on a motivational research study of fireproof storage systems for personal papers and household records, vol. II Jul 1968 Report Sears
Introduction to a progress report on a motivational research study of fireproof storage systems for personal papers and household records Feb 1968 Report Sears
Key findings about Mosler safe c.1958 Report Mosler
Letter re: Sheaffer pens 15 May 1957 Letter Sheaffer
Marketing a new color copier: a proposal for a motivational research study Jan 1973 Proposal EPIC
A memo on tentative findings Jun 1957 Memorandum Mosler
The modern office environment - a proposal for an international motivation research study Jul 1970 Proposal
A motivational research study on an electronic calculator Sep 1971 Report Digital III; Digital IV
A motivational research study on how to introduce a new typewriter Jan 1970 Report SCM
A motivational research study on how to introduce a new typewriter - statistical appendix Jan 1970 Report SCM
A motivational research study on the sales and advertising problems of Mosler record safes Aug 1957 Report Mosler
New Sheaffer announcement advertisements 15 May 1952 Memorandum Sheaffer
Pitney-Bowes, Inc. 24 Mar 1960 Memorandum DM
Potential office market for a Sheaffer automatic pencil 08 Mar 1958 Memorandum Sheaffer
Proposal for a motivation research study on the effects of alternative keyboard devices in expanding the market for DM postage meters Aug 1959 Proposal DM
Proposal for a motivational research study of the business communications environment in the 1980s Apr 1968 Proposal Xerox
Proposal for a motivational research study on fireproof storage systems for personal papers and business records May 1967 Proposal Sears
Proposal for a motivational research study on how to introduce a new typewriter Aug 1969 Proposal SCM
Proposal for a motivational research study on a new type of electronic calculator Jun 1971 Proposal
A proposal for a motivational research study on the sales and merchandising problems of Remington portable typewriters Dec 1962 Proposal Remington
A proposal for a pilot motivational study on the role of the dealer in the sale and merchandising of Royal portable typewriters Jan 1961 Proposal Royal
Proposal for a psychological research study on the sales and advertising problems of Sheaffer Pens Jul 1952 Proposal Sheaffer
Proposal to undertake preliminary motivational research on present and newly developed trademarks and test such designs among bankers, dealers and business men 14 Mar 1961 Memorandum; Proposal Mosler
A psychological research study on the sales and advertising problems of Nelson Thomas and Company Dec 1952 Report
A report on the DM meter and alternative keyboard devices May 1960 Report DM
Revised proposal for a motivational research study on how to introduce a new typewriter Aug 1969 Proposal SCM
Sheaffer pen 28 Aug 1953 Letter Sheaffer
Supplementary memo on pilot study of bank executives' reactions to new Mosler vaults Jul 1957 Memorandum Mosler
Vorschlag zu einer Motiv- und Imagestudie für Büro-Fürrer AG 21 Mar 1972 Proposal
Vorschlag zu einer Motiv- und Marketingstudie für Scotchgard 07 Oct 1969 Proposal Scotchgard; Scotch
Vorschlag zu einer Motiv- und Marketingstudie über die Rank Xerox-Kopierautomaten 914 und 813 c.1965 Proposal Xerox
The wholesale buyer of portable typewriters: bridge or barrier to SCM sales? - proposal for a motivation study Jan 1970 Proposal