Title |
Date |
Document Type |
Brand |
|
7-Eleven stores of the Southland Corporation
|
13 Jul 1966
|
Memorandum
|
7-Eleven
|
Airline travel
|
15 Oct 1962
|
Memorandum
|
|
Analysis of advertising material
|
08 May 1962
|
Memorandum
|
FTD
|
Analysis, together with limited consumer testing, of Dr. Allen's statement "flowers can feed the hungry heart"
|
12 Oct 1962
|
Memorandum
|
|
Anzeigentest "Neckermann Leistungsangebote"
|
Dec 1974
|
Report
|
|
Basic concepts for the development of a motivational research study on the sales and advertising opportunities and problems of Rock of Ages
|
16 Apr 1959
|
Report
|
Rock of Ages
|
Bericht zu einer psychologischen Untersuchung über die Gesamtfirmierung der Warenhausgruppe Maus-Nordmann
|
Jan 1974
|
Report
|
|
Bericht zu einer Untersuchung über das Image und die Wettbewerbssituation des Versandhauskonzerns Quelle
|
Mar 1972
|
Report
|
Quelle
|
Bericht zu einer Untersuchung über Kaufmotive und Versandhauswahl von Neckermann- und Quelle-Kunden (unter spezieller Berücksichtigung der beiden Kataloge)
|
Feb 1969
|
Report
|
Neckermann
|
The challenge of the 70s: designing and marketing TV sets in a changing society – a proposal for a systems psychological study
|
Feb 1972
|
Proposal
|
|
The challenge of the 70s: marketing TV sets in a changing society – a proposal for a motivational research study
|
Jan 1972
|
Proposal
|
|
Chilton Greetings Company
|
01 Dec 1958
|
Letter
|
Chilton
|
Cohen Brothers stores
|
06 Jan 1959
|
Memorandum
|
Cohen Brothers; May
|
The competitive personality of Printemps and the effectiveness of its advertising - a creative problem analysis and proposal for a motivational research study
|
Feb 1958
|
Proposal
|
Printemps
|
A creative memo on increasing the influence of Harger-Haldeman salesmen on car purchase motivation
|
Jun 1955
|
Memorandum
|
Chrysler
|
A creative memorandum on psychological advertising of toys to parents
|
Aug 1959
|
Memorandum
|
Greenbelt; Mattel
|
Creative memos on the Penn Daw circulars and the newsletter
|
Sep 1960
|
Memorandum
|
Greenbelt
|
A creative problem analysis and proposal for a marketing and motivational research study of the retail shopping patterns and outlet preferences in Oakland County, Michigan
|
Feb 1961
|
Proposal
|
|
A creative problem analysis and proposal for a motivational research study / the present and future role of The Hecht Company in the Washington department store field
|
Apr 1958
|
Proposal
|
Hecht
|
A creative research memorandum on the name change problems of the May and Hecht stores in Baltimore
|
Dec 1958
|
Memorandum
|
Hecht; May
|
The difficulty of selling Christmas cards in August: A psychological analysis
|
Oct 1949
|
Report
|
|
Do you prefer shopping at a store which gives trading stamps?
|
21 Nov 1961
|
Report
|
New York Times; Grand Union
|
Etude psychologique des Grands Magasins du Printemps
|
Nov 1958
|
Report
|
Printemps
|
An executive summary of a motivational research study of the effects of PO and the problem of expanding flower sales
|
Mar 1962
|
Report
|
FTD
|
The existence of a dual market
|
15 Oct 1962
|
Memorandum
|
|
An experimental study on "What makes a good greeting card"
|
Oct 1948
|
Report
|
|
Final report for the Greeting Card Association / twelve key steps in meeting the current challenge to the greeting card industry
|
May 1959
|
Report
|
|
Findings to date on the Grand Union Food-O-Mat - a progress memorandum
|
29 Aug 1960
|
Report
|
Grand Union; Food-O-Mat
|
Florists Telegraph Delivery Association
|
20 May 1958
|
Letter
|
FTD
|
The fourth dimension in planning
|
Jun 1963
|
Report
|
|
Gallup poll report in relation to the peak of religious revival
|
15 Oct 1962
|
Memorandum
|
|
Gonset-Monthey dans la perspectives des consommatrices
|
Oct 1973
|
Report
|
|
Gravity Line Feed devices
|
13 Jul 1960
|
Letter
|
Grand Union
|
The Greenbelt cooperatives - a progress memorandum
|
May 1959
|
Memorandum
|
Greenbelt
|
Hecht department stores / charts used for verbal progress report presented August 1958
|
Aug 1958
|
Report
|
Hecht
|
How Burdine's can attract more tourist business - a motivational research study
|
1956
|
Report
|
Burdines
|
How does Waldbaum's compare with other grocery store advertising?
|
01 Nov 1963
|
Report
|
New York Times; Waldbaum
|
How the Greenbelt co-operatives can expand their present supermarket potential / a motivational study, vol. I
|
Aug 1959
|
Report
|
Greenbelt
|
How the Greenbelt co-operatives can expand their present supermarket potential / a motivational study, vol. II
|
Aug 1959
|
Report
|
Greenbelt
|
Increasing mail order sales of Roaman's: a motivational research study
|
May 1974
|
Report
|
Roaman's
|
Indicated research areas for a motivational research study for the Printemps department stores
|
30 Sep 1957
|
Report
|
Printemps
|
Interim report on the Hecht Company advertising
|
Sep 1958
|
Report
|
Hecht
|
An interim report on the impact of Audaplex programming in supermarkets
|
Jan 1962
|
Report
|
Audaplex
|
An interim report on the problem of the "please omit flowers" trend in relation to funerals
|
Nov 1961
|
Report
|
FTD
|
The L. J. Tolle letter in reference to activities such as The Lutheran Society for Worship, Music and the Arts
|
15 Oct 1962
|
Memorandum
|
|
Les grands magasins du groupe Maus-Nordmann dans la perspective du public
|
Oct 1971
|
Report
|
Maus-Nordmann
|
Letter of proposal to Greenbelt Consumer Services, Inc.
|
12 Apr 1960
|
Letter
|
Greenbelt
|
Letter proposal re: new types of meat cuts
|
Nov 1959
|
Letter
|
|
"Management's approach to the clergy program" and all related materials
|
15 Mar 1963
|
Memorandum
|
|
The marketing effects of Sears' brand names and the "Sears Best" logotype: a proposal for a motivational research study
|
|
Proposal
|
Sears
|
The marketing effects of Sears' brand names and the "Sears Best" logotype: a proposal for a motivational research study
|
Jun 1973
|
Proposal
|
Sears
|
Memo from Dr. Dichter to Dr. Harry Doehla
|
|
Memorandum
|
|
Memo re: A & P study
|
20 Apr 1956
|
Memorandum
|
A & P
|
Memorandum from Dr. Dichter to Mr. Gerbosi
|
Oct 1948
|
Memorandum
|
|
A memorandum on the impact of Audaplex programming in supermarkets
|
26 Dec 1961
|
Memorandum
|
Audaplex
|
Memorandum on SAF materials for an educational program to promote the use of flowers
|
18 Apr 1963
|
Memorandum
|
|
Motiv- und Image-Studie für das Warenhaus Gonset S.A
|
Feb 1972
|
Report
|
|
Motiv- und Marketing-Strategieuntersuchung über die Verkaufs-, Werbe- und Gestaltungsprobleme der Tengelmann-Geschäfte
|
Sep 1965
|
Report
|
Tengelmann
|
Motivating department store customers
|
Apr 1954
|
Report
|
|
A motivational analysis of Hecht advertising pages / supplement to the research study on The Hecht Company
|
Jan 1959
|
Report
|
Hecht
|
A motivational research study of consumer attitudes toward sending flowers and the selection of an effective new name for FTD
|
Apr 1959
|
Report
|
FTD
|
A motivational research study of the consumers' attitudes toward the Thrifty Drug Company
|
Jul 1954
|
Report
|
Thrifty
|
A motivational research study of display
|
Sep 1969
|
Report
|
Sears
|
A motivational research study of the effects of PO and the problem of expanding flower sales, vol. I
|
Mar 1962
|
Report
|
FTD
|
A motivational research study of the effects of PO and the problem of expanding flower sales, vol. II
|
Mar 1962
|
Report
|
FTD
|
A motivational research study of the impact, penetration, and potential of S & H and competitive incentive programs
|
Aug 1964
|
Report
|
S&H
|
A motivational research study of the present and future role of The Hecht Company in the Washington department store field, vol. I
|
Dec 1958
|
Report
|
Hecht
|
A motivational research study of the present and future role of the Hecht Company in the Washington department store field, vol. II
|
Dec 1958
|
Report
|
Hecht
|
A motivational research study of sales, advertising & promotion
|
Jun 1967
|
Report
|
Ohrbach's
|
A motivational research study on attitudes of retailers in relation to the Mexicali brewery
|
Mar 1961
|
Report
|
Mexicali
|
A motivational research study on the impact of Audaplex programming in supermarkets
|
Mar 1962
|
Report
|
Audaplex
|
Motivational research study on the recruitment of salesmen for Chilton greeting cards
|
Jul 1959
|
Report
|
Chilton
|
A motivational research study on the selection of an effective new name for FTD / phase II
|
Apr 1959
|
Report
|
FTD
|
A motivational research study on the selection of an effective new name for FTD / phase III / (conclusion)
|
Jul 1959
|
Report
|
FTD
|
The New York Times Grocery Research Workshop report: what is the attitude of women shoppers in grocery stores toward the display and arrangement of bakery goods products…
|
13 Nov 1961
|
Report
|
New York Times
|
Outline of verbal progress report
|
Feb 1959
|
Report
|
Chilton
|
The percentage of church funerals to be held in churches from now to 1972
|
15 Oct 1962
|
Memorandum
|
|
Phase I / pilot research project regarding the change of ownership of the NMW supermarket
|
Aug 1960
|
Report
|
Greenbelt; NNW
|
A pilot motivational analysis of thirty interviews with active and inactive secretaries of the Popular Merchandise Club
|
Apr 1960
|
Report
|
Popular Merchandise Club
|
A pilot motivational research study for Southland Corporation, Dallas, Texas: volume I - company names and images
|
Feb 1967
|
Report
|
7-Eleven
|
A pilot motivational research study for Southland Corporation, Dallas, Texas: volume II - barriers and bridges to increased sales of dairy products
|
Feb 1967
|
Report
|
7-Eleven
|
A pilot motivational research study for Southland Corporation, Dallas, Texas: volume III - the retail stores
|
Feb 1967
|
Report
|
7-Eleven
|
A pilot motivational research study on the psychology of mail
|
Jun 1961
|
Report
|
|
A pilot motivational research study on the psychology of supermarket shopping in Binghamton, New York for the Great Atlantic & Pacific Tea Company (revision of 730C)
|
Sep 1956
|
Report
|
A & P
|
A pilot motivational research study on the psychology of supermarket shopping in Binhamton, New York for the Great Atlantic & Pacific Tea Company
|
Aug 1956
|
Report
|
A & P
|
A pilot study on the optimum relationships between Cohen Brothers and the May Company
|
Jan 1959
|
Pilot Study
|
Cohen Brothers; May
|
Plans, strategy, tactics and operations - prospect: the Southland Corporation
|
Aug 1966
|
Report
|
7-Eleven
|
The present significance and the future potential of the Food-O- Mat / a motivational research, vol. II
|
Dec 1960
|
Report
|
Grand Union; Food-O-Mat
|
The present significance and the future potential of the Food-O-Mat / a motivational research study, vol. I
|
Dec 1960
|
Report
|
Grand Union; Food-O-Mat
|
A problem analysis and proposal for a motivational research study on consumer attitudes toward sending flowers…
|
Aug 1958
|
Proposal
|
FTD
|
A problem analysis and proposal for a motivational research study on the most effective image for Jewel Tea
|
Mar 1960
|
Proposal
|
|
A problem analysis and proposal on a motivational study of membership attitudes toward FTD
|
Sep 1959
|
Proposal
|
FTD
|
A proposal for a comprehensive study of existing and potential housing and retail marketing patterns of Oakland County, Michigan
|
Sep 1962
|
Proposal
|
|
Proposal for the development of a special technique to research General Foods advertising mail and new products
|
16 Mar 1962
|
Letter; Proposal
|
|
Proposal for a motivational research and marketing study on the plumbing and heating supply business
|
May 1972
|
Proposal
|
|
A proposal for a motivational research pilot study on the opportunities for a cut flower service
|
Nov 1963
|
Proposal
|
|
A proposal for a motivational research study into the promotion problems of Catesby's department store
|
Jul 1959
|
Proposal
|
Catesby's
|
A proposal for a motivational research study of department store sales advertising and merchandising
|
May 1954
|
Proposal
|
|
Proposal for a motivational research study of display
|
Jul 1968
|
Proposal
|
Sears
|
A proposal for a motivational research study of the effect of "PO" and its influence on expanding flower sales
|
May 1961
|
Proposal
|
FTD
|
Proposal for a motivational research study of the new and used car sales and advertising problems of Harger-Haldeman
|
Jan 1955
|
Proposal
|
Chrysler
|
Proposal for a motivational research study of sales, advertising & promotion
|
May 1966
|
Proposal
|
Ohrbach's
|
Proposal for a motivational research study of the sales, advertising, and merchandising problems of the May Company's Wilshire Boulevard store
|
Feb 1956
|
Proposal
|
May
|
A proposal for a motivational research study of Stix, Baer and Fuller sales, advertising and merchandising
|
Jun 1954
|
Proposal
|
|
A proposal for a motivational research study on full utilization of the Steinberg staff
|
Dec 1955
|
Proposal
|
|
A proposal for a motivational research study on incentive plans
|
Feb 1964
|
Proposal
|
S&H
|
Proposal for a motivational research study on the motivations of supermarket shopping in the Chicago metropolitan area
|
Jan 1958
|
Proposal
|
A & P
|
Proposal for a motivational research study on the sales and advertising problems of department stores
|
Feb 1954
|
Proposal
|
|
Proposal for a motivational research study on an urban renewal laboratory
|
Mar 1964
|
Proposal
|
|
Proposal for an MRS and marketing - strategy study on shopping centers in general and the Elbe-shopping-center in particular
|
17 Mar 1967
|
Proposal
|
Elbe
|
A proposal for a pilot motivational research study on the image of the Benner shopper and chain
|
Jun 1960
|
Proposal
|
Benner
|
A proposal for a pilot motivational research study on the psychology of mail
|
Feb 1961
|
Proposal
|
|
A proposal for a pilot motivational research study on the psychology of mail
|
15 Dec 1961
|
Proposal
|
|
Proposal for a pilot study on some of the problems confronting the greeting card industry
|
20 Feb 1959
|
Pilot Study
|
|
Proposal for a psychological research analysis of popular merchandise club secretaries to the special promotional programs
|
11 Mar 1960
|
Proposal
|
Popular Merchandise Club
|
Proposal for a psychological research analysis of the responsiveness of popular merchandise club secretaries to the special promotional programs
|
Dec 1959
|
Proposal
|
Popular Merchandise Club
|
Proposal for a psychological research study of the personnel problems of Thrifty Drug Stores, Inc.
|
Sep 1954
|
Proposal
|
Thrifty
|
Proposal for a psychological research study on the sales and advertising problems of Thrifty Drug Stores Co., Inc.
|
|
Proposal
|
Thrifty
|
Proposal for a psychological research study on the sales problems of the William O. McKay Company
|
Oct 1954
|
Proposal
|
Ford
|
Proposal for a research study of the sales and advertising problems of The Harry Doehla Company
|
May 1948
|
Proposal
|
|
Proposal for a research study to provide Sperry & Hutchinson with practical guides to minimizing the negative aspects and utilizing the positive aspects of a contemplated franchise split…
|
26 Oct 1960
|
Proposal
|
S&H
|
Proposal for a study for the diaper service industry
|
23 May 1960
|
Proposal
|
|
Proposal for a study of labor-management problems at the Doehla Greeting Cards Company
|
May 1949
|
Proposal
|
|
Proposal for a study of a previously privately-owned neighborhood supermarket
|
08 Jul 1960
|
Proposal
|
Greenbelt
|
Proposal on Burdine's
|
22 Aug 1955
|
Proposal
|
Burdines
|
Proposed FIC pamphlet-speech
|
16 Oct 1962
|
Memorandum
|
|
A psychological analysis of the ad effectiveness of the Betty The Bride series
|
Apr 1949
|
Report
|
|
A psychological analysis of the Jewel home route service
|
Mar 1949
|
Report
|
|
A psychological analysis of the sales and advertising problems of the Book-of-the-Month Club
|
Oct 1948
|
Report
|
Book-of-the-Month Club
|
A psychological analysis of the sales and advertising problems of the Doehla Greeting Card Company
|
Sep 1948
|
Report
|
|
A psychological analysis of the sales problems of the Jewel Tea Company food stores
|
Apr 1948
|
Report
|
|
A psychological research report on the sales and advertising problems of Point Loma products
|
Nov 1952
|
Report
|
Point Loma
|
A psychological research report on the wholesale-buyer relationships of the Klauser-Wangenheim Company
|
Nov 1952
|
Report
|
|
A psychological research study of consumers' and employees' attitudes toward the May Company Wilshire Boulevard store
|
Oct 1956
|
Report
|
May
|
A psychological research study on the sales and advertising problems of the Popular Club plan
|
Jul 1953
|
Report
|
Popular Merchandise Club
|
Rapport prèliminaire rèlatif à l'ètude psychologique des Grands Magasins de Printemps
|
Jun 1958
|
Report
|
Printemps
|
A research study of the relationship of funerals and funeral floral tributes
|
Jul 1963
|
Report
|
|
A research study on the psychological effects of the profit sharing plan and labor-management policies of the Jewel Tea Company
|
Mar 1949
|
Report
|
|
A research study to determine the motivation response patterns of the supermarket shopper when exposed to musical programs
|
02 Jun 1961
|
Memorandum
|
Audaplex
|
Rèsultats d'une ètude complèmentaire
|
1972
|
Report
|
Maus-Nordmann
|
The sales and advertising opportunities and problems of Rock of Ages - a problem analysis and proposal for a motivational market research study
|
May 1959
|
Report
|
Rock of Ages
|
The selection of an effective new name for FTD / phase III / tables 1-35: test results
|
Jun 1959
|
Report
|
FTD
|
A socio-psychological testing procedure for predicting reactions to a changed racial distribution of customers in the Hecht Company's Washington store
|
Oct 1958
|
Report
|
Hecht
|
A socio-psychological testing procedure for predicting reactions to a changed racial distribution of customers in The Hecht, Co.'s Washington store
|
Oct 1958
|
Report
|
Hecht
|
A special report prepared for the Florist Information Committee
|
Sep 1962
|
Report
|
FTD
|
Suggested research study to evaluate the effectiveness of FTD outdoor advertising
|
16 Jun 1959
|
Proposal
|
FTD
|
A summary memorandum of the main findings and practical applications of a motivational research study for the Kroger company
|
Dec 1961
|
Memorandum
|
Kroger
|
Summary of findings and practical applications
|
Aug 1955
|
Report
|
Chrysler
|
Supporting tables and exhibits regarding the effects of PO and the problem of expanding flower sales
|
Mar 1962
|
Report
|
FTD
|
Survey about flowers, conducted for Ontario Regional Division, Allied Florists and Growers of Canada, Ontario
|
15 Oct 1962
|
Memorandum
|
|
Vorschlag für eine Anschlussuntersuchung Maus-Nordmann
|
09 Dec 1971
|
Proposal
|
|
Vorschlag für eine Anschlussuntersuchung Maus-Nordmann
|
1971
|
Proposal
|
Maus-Nordmann
|
Vorschlag zu einer Motiv- und Imagestudie für das Warenhaus Gonset S.A., Yverdon
|
1971
|
Proposal
|
|
Vorschlag zu einer Motiv- und Marketing-Strategieuntersuchung über die Verkaufs-, Werbe- und Gestaltungsprobleme der Tengelmann-Geschäfte
|
1964
|
Proposal
|
Tengelmann
|
Vorschlag zu einer Motiv-Untersuchung über die Verkaufs-, Werbe- und Gestaltungsprobleme der Tengelmann-Geschäfte (Revidiert)
|
Oct 1964
|
Proposal
|
Tengelmann
|
Vorschlag zu einer Motivstudie über Versandhaus-Kataloge
|
06 Feb 1968
|
Proposal
|
Neckermann
|
Vorschlag zu einer Motivstudie über Versandhaus-Kataloge
|
05 Apr 1968
|
Proposal
|
Neckermann
|
Vorschlag zu einer qualitativen Erhebung über das Image und die Wettbewerbssituation der Quelle
|
02 Sep 1971
|
Proposal
|
Quelle
|
What are the advantages and disadvantages to the consumer of the in-store bake-off of pastries and bread?
|
13 Nov 1961
|
Report
|
New York Times
|
What do consumers think and feel about the Howard D. Johnson Company?
|
21 Dec 1961
|
Report
|
New York Times; Howard Johnson
|
Which should an Italian line of foods such as Progresso do to gain the greatest amount of consumer acceptance for all of its products
|
22 Nov 1961
|
Report
|
Progresso; New York Times
|
Why do people come to the Jewel Tea Company Food Stores – a proposal for a psychological analysis of the sales problems of the Jewel Tea Company Food Stores
|
Dec 1947
|
Proposal
|
|