Retail and Wholesale

While most reports relate to items that are bought and sold, this industry specifically relates to documents where the product concerned is the mode of sale i.e. the site or process. Within Dichter’s archive this ranges from supermarkets (such as “A research study to determine the motivation response patterns of the supermarket shopper when exposed to musical programs), convenience stores such as 7-Eleven (reports for which look at naming and corporate image as well as the set-up of retail stores), department stores such as Sears (A motivational research study of display) and shopping complexes.

This industry also encompasses unusual retail products and services that don’t align to a product category. Examples of this are the series of reports for the Florists' Telegraph Delivery Association largely related to funerals (see A research study of the relationship of funerals and funeral floral tributes) and the work commissioned by Oesterreichische Armaturen AG investigating the wholesale of plumbing and heating supplies.

7-Eleven stores of the Southland Corporation 13 Jul 1966 Memorandum 7-Eleven
Airline travel 15 Oct 1962 Memorandum
Analysis of advertising material 08 May 1962 Memorandum FTD
Analysis, together with limited consumer testing, of Dr. Allen's statement "flowers can feed the hungry heart" 12 Oct 1962 Memorandum
Anzeigentest "Neckermann Leistungsangebote" Dec 1974 Report
Basic concepts for the development of a motivational research study on the sales and advertising opportunities and problems of Rock of Ages 16 Apr 1959 Report Rock of Ages
Bericht zu einer psychologischen Untersuchung über die Gesamtfirmierung der Warenhausgruppe Maus-Nordmann Jan 1974 Report
Bericht zu einer Untersuchung über das Image und die Wettbewerbssituation des Versandhauskonzerns Quelle Mar 1972 Report Quelle
Bericht zu einer Untersuchung über Kaufmotive und Versandhauswahl von Neckermann- und Quelle-Kunden (unter spezieller Berücksichtigung der beiden Kataloge) Feb 1969 Report Neckermann
The challenge of the 70s: designing and marketing TV sets in a changing society – a proposal for a systems psychological study Feb 1972 Proposal
The challenge of the 70s: marketing TV sets in a changing society – a proposal for a motivational research study Jan 1972 Proposal
Chilton Greetings Company 01 Dec 1958 Letter Chilton
Cohen Brothers stores 06 Jan 1959 Memorandum Cohen Brothers; May
The competitive personality of Printemps and the effectiveness of its advertising - a creative problem analysis and proposal for a motivational research study Feb 1958 Proposal Printemps
A creative memo on increasing the influence of Harger-Haldeman salesmen on car purchase motivation Jun 1955 Memorandum Chrysler
A creative memorandum on psychological advertising of toys to parents Aug 1959 Memorandum Greenbelt; Mattel
Creative memos on the Penn Daw circulars and the newsletter Sep 1960 Memorandum Greenbelt
A creative problem analysis and proposal for a marketing and motivational research study of the retail shopping patterns and outlet preferences in Oakland County, Michigan Feb 1961 Proposal
A creative problem analysis and proposal for a motivational research study / the present and future role of The Hecht Company in the Washington department store field Apr 1958 Proposal Hecht
A creative research memorandum on the name change problems of the May and Hecht stores in Baltimore Dec 1958 Memorandum Hecht; May
The difficulty of selling Christmas cards in August: A psychological analysis Oct 1949 Report
Do you prefer shopping at a store which gives trading stamps? 21 Nov 1961 Report New York Times; Grand Union
Etude psychologique des Grands Magasins du Printemps Nov 1958 Report Printemps
An executive summary of a motivational research study of the effects of PO and the problem of expanding flower sales Mar 1962 Report FTD
The existence of a dual market 15 Oct 1962 Memorandum
An experimental study on "What makes a good greeting card" Oct 1948 Report
Final report for the Greeting Card Association / twelve key steps in meeting the current challenge to the greeting card industry May 1959 Report
Findings to date on the Grand Union Food-O-Mat - a progress memorandum 29 Aug 1960 Report Grand Union; Food-O-Mat
Florists Telegraph Delivery Association 20 May 1958 Letter FTD
The fourth dimension in planning Jun 1963 Report
Gallup poll report in relation to the peak of religious revival 15 Oct 1962 Memorandum
Gonset-Monthey dans la perspectives des consommatrices Oct 1973 Report
Gravity Line Feed devices 13 Jul 1960 Letter Grand Union
The Greenbelt cooperatives - a progress memorandum May 1959 Memorandum Greenbelt
Hecht department stores / charts used for verbal progress report presented August 1958 Aug 1958 Report Hecht
How Burdine's can attract more tourist business - a motivational research study 1956 Report Burdines
How does Waldbaum's compare with other grocery store advertising? 01 Nov 1963 Report New York Times; Waldbaum
How the Greenbelt co-operatives can expand their present supermarket potential / a motivational study, vol. I Aug 1959 Report Greenbelt
How the Greenbelt co-operatives can expand their present supermarket potential / a motivational study, vol. II Aug 1959 Report Greenbelt
Increasing mail order sales of Roaman's: a motivational research study May 1974 Report Roaman's
Indicated research areas for a motivational research study for the Printemps department stores 30 Sep 1957 Report Printemps
Interim report on the Hecht Company advertising Sep 1958 Report Hecht
An interim report on the impact of Audaplex programming in supermarkets Jan 1962 Report Audaplex
An interim report on the problem of the "please omit flowers" trend in relation to funerals Nov 1961 Report FTD
The L. J. Tolle letter in reference to activities such as The Lutheran Society for Worship, Music and the Arts 15 Oct 1962 Memorandum
Les grands magasins du groupe Maus-Nordmann dans la perspective du public Oct 1971 Report Maus-Nordmann
Letter of proposal to Greenbelt Consumer Services, Inc. 12 Apr 1960 Letter Greenbelt
Letter proposal re: new types of meat cuts Nov 1959 Letter
"Management's approach to the clergy program" and all related materials 15 Mar 1963 Memorandum
The marketing effects of Sears' brand names and the "Sears Best" logotype: a proposal for a motivational research study Proposal Sears
The marketing effects of Sears' brand names and the "Sears Best" logotype: a proposal for a motivational research study Jun 1973 Proposal Sears
Memo from Dr. Dichter to Dr. Harry Doehla Memorandum
Memo re: A & P study 20 Apr 1956 Memorandum A & P
Memorandum from Dr. Dichter to Mr. Gerbosi Oct 1948 Memorandum
A memorandum on the impact of Audaplex programming in supermarkets 26 Dec 1961 Memorandum Audaplex
Memorandum on SAF materials for an educational program to promote the use of flowers 18 Apr 1963 Memorandum
Motiv- und Image-Studie für das Warenhaus Gonset S.A Feb 1972 Report
Motiv- und Marketing-Strategieuntersuchung über die Verkaufs-, Werbe- und Gestaltungsprobleme der Tengelmann-Geschäfte Sep 1965 Report Tengelmann
Motivating department store customers Apr 1954 Report
A motivational analysis of Hecht advertising pages / supplement to the research study on The Hecht Company Jan 1959 Report Hecht
A motivational research study of consumer attitudes toward sending flowers and the selection of an effective new name for FTD Apr 1959 Report FTD
A motivational research study of the consumers' attitudes toward the Thrifty Drug Company Jul 1954 Report Thrifty
A motivational research study of display Sep 1969 Report Sears
A motivational research study of the effects of PO and the problem of expanding flower sales, vol. I Mar 1962 Report FTD
A motivational research study of the effects of PO and the problem of expanding flower sales, vol. II Mar 1962 Report FTD
A motivational research study of the impact, penetration, and potential of S & H and competitive incentive programs Aug 1964 Report S&H
A motivational research study of the present and future role of The Hecht Company in the Washington department store field, vol. I Dec 1958 Report Hecht
A motivational research study of the present and future role of the Hecht Company in the Washington department store field, vol. II Dec 1958 Report Hecht
A motivational research study of sales, advertising & promotion Jun 1967 Report Ohrbach's
A motivational research study on attitudes of retailers in relation to the Mexicali brewery Mar 1961 Report Mexicali
A motivational research study on the impact of Audaplex programming in supermarkets Mar 1962 Report Audaplex
Motivational research study on the recruitment of salesmen for Chilton greeting cards Jul 1959 Report Chilton
A motivational research study on the selection of an effective new name for FTD / phase II Apr 1959 Report FTD
A motivational research study on the selection of an effective new name for FTD / phase III / (conclusion) Jul 1959 Report FTD
The New York Times Grocery Research Workshop report: what is the attitude of women shoppers in grocery stores toward the display and arrangement of bakery goods products… 13 Nov 1961 Report New York Times
Outline of verbal progress report Feb 1959 Report Chilton
The percentage of church funerals to be held in churches from now to 1972 15 Oct 1962 Memorandum
Phase I / pilot research project regarding the change of ownership of the NMW supermarket Aug 1960 Report Greenbelt; NNW
A pilot motivational analysis of thirty interviews with active and inactive secretaries of the Popular Merchandise Club Apr 1960 Report Popular Merchandise Club
A pilot motivational research study for Southland Corporation, Dallas, Texas: volume I - company names and images Feb 1967 Report 7-Eleven
A pilot motivational research study for Southland Corporation, Dallas, Texas: volume II - barriers and bridges to increased sales of dairy products Feb 1967 Report 7-Eleven
A pilot motivational research study for Southland Corporation, Dallas, Texas: volume III - the retail stores Feb 1967 Report 7-Eleven
A pilot motivational research study on the psychology of mail Jun 1961 Report
A pilot motivational research study on the psychology of supermarket shopping in Binghamton, New York for the Great Atlantic & Pacific Tea Company (revision of 730C) Sep 1956 Report A & P
A pilot motivational research study on the psychology of supermarket shopping in Binhamton, New York for the Great Atlantic & Pacific Tea Company Aug 1956 Report A & P
A pilot study on the optimum relationships between Cohen Brothers and the May Company Jan 1959 Pilot Study Cohen Brothers; May
Plans, strategy, tactics and operations - prospect: the Southland Corporation Aug 1966 Report 7-Eleven
The present significance and the future potential of the Food-O- Mat / a motivational research, vol. II Dec 1960 Report Grand Union; Food-O-Mat
The present significance and the future potential of the Food-O-Mat / a motivational research study, vol. I Dec 1960 Report Grand Union; Food-O-Mat
A problem analysis and proposal for a motivational research study on consumer attitudes toward sending flowers… Aug 1958 Proposal FTD
A problem analysis and proposal for a motivational research study on the most effective image for Jewel Tea Mar 1960 Proposal
A problem analysis and proposal on a motivational study of membership attitudes toward FTD Sep 1959 Proposal FTD
A proposal for a comprehensive study of existing and potential housing and retail marketing patterns of Oakland County, Michigan Sep 1962 Proposal
Proposal for the development of a special technique to research General Foods advertising mail and new products 16 Mar 1962 Letter; Proposal
Proposal for a motivational research and marketing study on the plumbing and heating supply business May 1972 Proposal
A proposal for a motivational research pilot study on the opportunities for a cut flower service Nov 1963 Proposal
A proposal for a motivational research study into the promotion problems of Catesby's department store Jul 1959 Proposal Catesby's
A proposal for a motivational research study of department store sales advertising and merchandising May 1954 Proposal
Proposal for a motivational research study of display Jul 1968 Proposal Sears
A proposal for a motivational research study of the effect of "PO" and its influence on expanding flower sales May 1961 Proposal FTD
Proposal for a motivational research study of the new and used car sales and advertising problems of Harger-Haldeman Jan 1955 Proposal Chrysler
Proposal for a motivational research study of sales, advertising & promotion May 1966 Proposal Ohrbach's
Proposal for a motivational research study of the sales, advertising, and merchandising problems of the May Company's Wilshire Boulevard store Feb 1956 Proposal May
A proposal for a motivational research study of Stix, Baer and Fuller sales, advertising and merchandising Jun 1954 Proposal
A proposal for a motivational research study on full utilization of the Steinberg staff Dec 1955 Proposal
A proposal for a motivational research study on incentive plans Feb 1964 Proposal S&H
Proposal for a motivational research study on the motivations of supermarket shopping in the Chicago metropolitan area Jan 1958 Proposal A & P
Proposal for a motivational research study on the sales and advertising problems of department stores Feb 1954 Proposal
Proposal for a motivational research study on an urban renewal laboratory Mar 1964 Proposal
Proposal for an MRS and marketing - strategy study on shopping centers in general and the Elbe-shopping-center in particular 17 Mar 1967 Proposal Elbe
A proposal for a pilot motivational research study on the image of the Benner shopper and chain Jun 1960 Proposal Benner
A proposal for a pilot motivational research study on the psychology of mail Feb 1961 Proposal
A proposal for a pilot motivational research study on the psychology of mail 15 Dec 1961 Proposal
Proposal for a pilot study on some of the problems confronting the greeting card industry 20 Feb 1959 Pilot Study
Proposal for a psychological research analysis of popular merchandise club secretaries to the special promotional programs 11 Mar 1960 Proposal Popular Merchandise Club
Proposal for a psychological research analysis of the responsiveness of popular merchandise club secretaries to the special promotional programs Dec 1959 Proposal Popular Merchandise Club
Proposal for a psychological research study of the personnel problems of Thrifty Drug Stores, Inc. Sep 1954 Proposal Thrifty
Proposal for a psychological research study on the sales and advertising problems of Thrifty Drug Stores Co., Inc. Proposal Thrifty
Proposal for a psychological research study on the sales problems of the William O. McKay Company Oct 1954 Proposal Ford
Proposal for a research study of the sales and advertising problems of The Harry Doehla Company May 1948 Proposal
Proposal for a research study to provide Sperry & Hutchinson with practical guides to minimizing the negative aspects and utilizing the positive aspects of a contemplated franchise split… 26 Oct 1960 Proposal S&H
Proposal for a study for the diaper service industry 23 May 1960 Proposal
Proposal for a study of labor-management problems at the Doehla Greeting Cards Company May 1949 Proposal
Proposal for a study of a previously privately-owned neighborhood supermarket 08 Jul 1960 Proposal Greenbelt
Proposal on Burdine's 22 Aug 1955 Proposal Burdines
Proposed FIC pamphlet-speech 16 Oct 1962 Memorandum
A psychological analysis of the ad effectiveness of the Betty The Bride series Apr 1949 Report
A psychological analysis of the Jewel home route service Mar 1949 Report
A psychological analysis of the sales and advertising problems of the Book-of-the-Month Club Oct 1948 Report Book-of-the-Month Club
A psychological analysis of the sales and advertising problems of the Doehla Greeting Card Company Sep 1948 Report
A psychological analysis of the sales problems of the Jewel Tea Company food stores Apr 1948 Report
A psychological research report on the sales and advertising problems of Point Loma products Nov 1952 Report Point Loma
A psychological research report on the wholesale-buyer relationships of the Klauser-Wangenheim Company Nov 1952 Report
A psychological research study of consumers' and employees' attitudes toward the May Company Wilshire Boulevard store Oct 1956 Report May
A psychological research study on the sales and advertising problems of the Popular Club plan Jul 1953 Report Popular Merchandise Club
Rapport prèliminaire rèlatif à l'ètude psychologique des Grands Magasins de Printemps Jun 1958 Report Printemps
A research study of the relationship of funerals and funeral floral tributes Jul 1963 Report
A research study on the psychological effects of the profit sharing plan and labor-management policies of the Jewel Tea Company Mar 1949 Report
A research study to determine the motivation response patterns of the supermarket shopper when exposed to musical programs 02 Jun 1961 Memorandum Audaplex
Rèsultats d'une ètude complèmentaire 1972 Report Maus-Nordmann
The sales and advertising opportunities and problems of Rock of Ages - a problem analysis and proposal for a motivational market research study May 1959 Report Rock of Ages
The selection of an effective new name for FTD / phase III / tables 1-35: test results Jun 1959 Report FTD
A socio-psychological testing procedure for predicting reactions to a changed racial distribution of customers in the Hecht Company's Washington store Oct 1958 Report Hecht
A socio-psychological testing procedure for predicting reactions to a changed racial distribution of customers in The Hecht, Co.'s Washington store Oct 1958 Report Hecht
A special report prepared for the Florist Information Committee Sep 1962 Report FTD
Suggested research study to evaluate the effectiveness of FTD outdoor advertising 16 Jun 1959 Proposal FTD
A summary memorandum of the main findings and practical applications of a motivational research study for the Kroger company Dec 1961 Memorandum Kroger
Summary of findings and practical applications Aug 1955 Report Chrysler
Supporting tables and exhibits regarding the effects of PO and the problem of expanding flower sales Mar 1962 Report FTD
Survey about flowers, conducted for Ontario Regional Division, Allied Florists and Growers of Canada, Ontario 15 Oct 1962 Memorandum
Vorschlag für eine Anschlussuntersuchung Maus-Nordmann 09 Dec 1971 Proposal
Vorschlag für eine Anschlussuntersuchung Maus-Nordmann 1971 Proposal Maus-Nordmann
Vorschlag zu einer Motiv- und Imagestudie für das Warenhaus Gonset S.A., Yverdon 1971 Proposal
Vorschlag zu einer Motiv- und Marketing-Strategieuntersuchung über die Verkaufs-, Werbe- und Gestaltungsprobleme der Tengelmann-Geschäfte 1964 Proposal Tengelmann
Vorschlag zu einer Motiv-Untersuchung über die Verkaufs-, Werbe- und Gestaltungsprobleme der Tengelmann-Geschäfte (Revidiert) Oct 1964 Proposal Tengelmann
Vorschlag zu einer Motivstudie über Versandhaus-Kataloge 06 Feb 1968 Proposal Neckermann
Vorschlag zu einer Motivstudie über Versandhaus-Kataloge 05 Apr 1968 Proposal Neckermann
Vorschlag zu einer qualitativen Erhebung über das Image und die Wettbewerbssituation der Quelle 02 Sep 1971 Proposal Quelle
What are the advantages and disadvantages to the consumer of the in-store bake-off of pastries and bread? 13 Nov 1961 Report New York Times
What do consumers think and feel about the Howard D. Johnson Company? 21 Dec 1961 Report New York Times; Howard Johnson
Which should an Italian line of foods such as Progresso do to gain the greatest amount of consumer acceptance for all of its products 22 Nov 1961 Report Progresso; New York Times
Why do people come to the Jewel Tea Company Food Stores – a proposal for a psychological analysis of the sales problems of the Jewel Tea Company Food Stores Dec 1947 Proposal