A significant proportion of the reports within this industry were commissioned by Mattel and concern a range of product developments as well as research into the wider games industry. Talking doll is a memo that gives an insight into the process of, and motivations for, choosing phrases for a talking doll to say; apparently taken from observations of children at play. The desires and influence of the parents are heavily weighted, as seen in A creative memorandum on psychological advertising of toys to parents, and adults tend to be involved in analysis and product testing. One of the most famous Dichter reports can be found within this industry, relating to Barbie (‘Barbee’). Proposal for a motivational research study and pre-testing of sales appeals in the field of toys poses a series of research questions.