A motivational research study of the current and indicated future impact of "Johnny" Philip Morris on the advertising, promotion, merchandising, and sales of Philip Morris cigarettes

  • Market Research & American Business 1935-65
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Title
A motivational research study of the current and indicated future impact of "Johnny" Philip Morris on the advertising, promotion, merchandising, and sales of Philip Morris cigarettes
Date
Jan 1957
Copyright and Source Archive

Content compilation © 2014, by the Hagley Museum & Library. All rights reserved.

Catalog Records © 2014, by the Hagley Museum & Library. All rights reserved.

Document Type
  • Report
Report Number
736C
Industry
  • Tobacco