A motivational research test of the slogan "Hertz puts you in the driver's seat" with by-product findings on the new ad and the Hertz image

  • Market Research & American Business 1935-65
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Title
A motivational research test of the slogan "Hertz puts you in the driver's seat" with by-product findings on the new ad and the Hertz image
Date
Jul 1959
Copyright and Source Archive

Content compilation © 2014, by the Hagley Museum & Library. All rights reserved.

Catalog Records © 2014, by the Hagley Museum & Library. All rights reserved.

Document Type
  • Report
Report Number
1185F
Industry
  • Automotive