A proposal for a motivational pilot study of the advisability of using the phrase "long size" in Marlboro packaging and advertising

  • Market Research & American Business 1935-65
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Title
A proposal for a motivational pilot study of the advisability of using the phrase "long size" in Marlboro packaging and advertising
Date
Sep 1956
Copyright and Source Archive

Content compilation © 2014, by the Hagley Museum & Library. All rights reserved.

Catalog Records © 2014, by the Hagley Museum & Library. All rights reserved.

Document Type
  • Proposal
Report Number
736.1A
Industry
  • Tobacco